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As the founder and owner of CEBPRNOW, L.L.C. powered by New York Driven, I bring a wealth of experience in driving growth, visibility, and client engagement through strategic marketing, public relations, and business development. My expertise spans across SEO, social media, email marketing, event planning, and media outreach—each designed to elevate the firm's reputation and reach.

Digital Marketing Expertise

I’ve led the charge in developing and implementing advanced SEO strategies, optimizing Google Business profiles, and managing WordPress to drive substantial increases in web traffic and lead generation. A targeted campaign I orchestrated resulted in a 68% growth in five-star Google Reviews, significantly boosting our online reputation and search rankings.

On the social media front, I launched and now manage the firm’s presence across Facebook, LinkedIn, Instagram, and X (formerly Twitter). In just 72 hours, I grew our Facebook following by over 1,000 and continue to drive engagement through strategic cross-platform posting, targeting niche audiences for maximum conversion.

Email & Data-Driven Marketing

Using tools like Constant Contact and Google Analytics, I’ve crafted email marketing campaigns that deliver results. My data-driven approach has consistently improved lead quality, client retention, and overall campaign performance.

Event Planning & Client Engagement

From high-profile client events to educational seminars, I’ve planned and executed initiatives that directly impact our bottom line. Our seminars boast a 90% conversion rate, helping new clients take the first step toward working with us and delivering a measurable return on investment.

Media Outreach & Public Relations

I’ve led the firm’s media outreach efforts, securing TV appearances, radio interviews, and speaking engagements across the region. These initiatives have expanded our visibility and forged valuable partnerships that continue to benefit the firm.

Leadership & Mentorship

In addition to my marketing and PR expertise, I’ve served as a mentor within the firm, most notably working with Alexis McNabb, a D1 Syracuse University Basketball player. This mentorship has further enriched our firm’s commitment to nurturing talent and giving back to the community.

Community Involvement

Our commitment to community engagement has earned us recognition, including being ranked on lists like “Central New York’s Best Places to Work.” I proudly represent the firm in local outreach efforts, continually striving to enhance both our public image and our contributions to the community.

Colleen holds a Bachelor of Arts Degree in Public Relations, and a Minor in Psychology. She also earned her Associate Degree in Humanities, and Social Sciences, with a focus in American Sign Language.